Integrated campaign that transformed boring
healthy habits in fun moments
Associating fruits, vegetables and physical activities with a universe where the kids could understand and identify, superheros.
To make this idea come true, a Beta-city in Brazil was totally adapted. Schools’s cafeteria, restaurants, supermarkets, playgrounds, food trucks or anything that could help us to deliver the message, should look like
they are from a city where Super Heroes live in.
Client: Nestlé
My role: Design and Art Direction
The newspaper
I've designed a weekly newspaper for children to learn in a fun way the importance of practicing physical activity and eating healthy food. Each superhero represents a superpower that children can "gain" by eating healthy foods.
Villains
A superhero cannot exist without them. They are lazy and hate fruits or vegetables.
